Last Tuesday, I was sitting on my couch in sweatpants, half-watching something on Netflix, texting Claude through Telegram on my phone. By the time I got up to make dinner, I had 46 products, 207 social media posts, email templates, and a full set of creative assets for a digital business.
No IDE open. No terminal. No desk, even. Just me, my phone, and a conversation with an AI that understood what I was building.
People keep calling this "vibe coding." And yeah, I guess that's the word for it now. But the way most people talk about vibe coding — like it's just a hack for non-technical people to ship code — misses what's actually happening.
It's Not About the Code
The internet discourse around vibe coding is mostly: "Can non-coders build apps now?" And sure, yes, that's part of it. But reducing vibe coding to "people who can't code are writing code" is like reducing the internet to "people who can't publish are publishing." Technically true. Wildly insufficient.
What happened on my couch wasn't coding. I didn't write a single line. I didn't debug anything. I didn't think about syntax or architecture or deployment.
What I did was make decisions. Hundreds of them, in rapid succession, while an AI executed at machine speed.
"Build all the products." That was an actual message I sent. From my phone. To Claude, via Telegram. Eight agents spun up in parallel and started generating — product guides, pricing structures, prompt libraries, the whole catalog. While they worked, I was reviewing outputs, giving feedback, redirecting. "This one's too long. Cut the theory section. Make the bookkeeping guide more practical. The tone on the job search product is off — make it less corporate."
"I didn't write a single line of code. I made decisions. Hundreds of them, in rapid succession, while an AI executed at machine speed."
Flow State Is the Point
There's this thing that happens when you're working with AI and you both click into gear. The AI stops feeling like a tool and starts feeling like an extension of your thinking. You say something half-formed, and it comes back fully formed. You react, redirect, refine. It adjusts. You push further. It keeps up.
That's a flow state. Not the productivity-guru, "deep work", four-hours-of-uninterrupted-focus kind. Something different. More like a jazz improvisation where you're riffing with a partner who has infinite stamina and zero ego.
The human brings vision. Taste. Judgment. The weird, irrational, deeply personal sense of "this feels right" or "this feels off" that no model can replicate. The AI brings speed, breadth, and tirelessness. It can generate ten versions of something in the time it takes you to explain what you don't like about the first one.
When those two things sync up — human intuition and machine execution — you get something that neither could produce alone. And you get it fast.
What This Actually Means
I know how this sounds. "She built a business from her couch on her phone" has big late-night-infomercial energy. But I'm not selling you a dream. I'm describing a Tuesday.
The skill of the future isn't coding. It isn't prompt engineering. It's knowing what you want and being able to communicate it clearly to an AI.
That sounds simple. It's not. Knowing what you want requires taste. Communicating it requires precision. Iterating on the output requires judgment. None of those are things you can automate.
The barrier between idea and execution has collapsed. You don't need a desk. You don't need code. You don't need a team. You need vision and the willingness to iterate. Everything else is handled.
Catching the Vibe
I don't think vibe coding is a technique. I think it's a state. You can't force it. You can't schedule it. You stumble into it — usually when you stop trying to control everything and start trusting the back-and-forth.
Some sessions are mechanical. You ask, it answers, you move on. Fine. Useful. But not magic.
And then sometimes you hit a groove. The conversation accelerates. Your ideas get sharper because the AI is reflecting them back faster than you can second-guess them. You start making decisions you wouldn't have made if you'd had time to overthink. And the output — the actual stuff that gets built — is better than what either of you would have made alone.
That's the vibe.
"Machine and human sometimes reach a state of flow. And that's what vibe coding is. To catch a vibe with AI."
— Maysoon
Ready to catch the vibe? Browse our guides at /products or grab a $1 prompt from /dollar-bin to start small.