I run a small design agency. Five people. Good clients. Profitable—or so I thought.
Then I did a subscription audit. Adobe Creative Cloud. Figma. Slack. Notion. Asana. Zoom. Calendly. Loom. Dropbox. The list went on.
$500 per month. $6,000 per year. Just on software subscriptions.
I was paying more for tools than I was paying my part-time assistant.
So I got ruthless. Adobe? Switched to Affinity (one-time purchase). Figma? Kept it—actually essential. Slack? Back to email. Notion? Google Docs. Asana? A shared spreadsheet. Zoom? Google Meet (free). Calendly? Cal.com (free). Loom? Native screen recording. Dropbox? Google Drive.
$500 became $80. And nothing broke.
We still deliver great work. We still communicate effectively. We just do it without the subscription tax.
That extra $420/month? It pays for the assistant now. A human being instead of software. Revolutionary concept.



